Cloud Playout and Unaired Video

Publish, distribute and monetize your behind-the-scenes content, extended interviews that did not make the newscast, or other content that you would like to provide to your viewers but are unable to air during live broadcasts.


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Cloud Playout

Broadcast workflows are moving rapidly to the cloud, and Anvato is providing all the tools needed to migrate traditional workflows to the cloud as well as standing up entirely new OTT services up quickly. Now, content creators, programmers and broadcasters can deploy new channels comprised of live and on-demand content, complete with monetization, at a fraction of the cost of legacy solutions. No hardware to buy, no connecting components. MCP is a one stop shop for cloud based channel playout.

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Simplified Playback

Playback is streamlined simplified too and these new channels can be consumed via iOS, Android, Roku, Apple TV, Google Cast and even set-top boxes. These channels also have the same features and functionality as traditional solutions too – with logo bugs, lower third graphics and built-in monetization included too.


Unaired Video

A cloud workflow for OTT that allows broadcasters to take local content that doesn’t air live on the broadcast feed and publish it on their own OTT channels. This capability takes compelling content beyond just the website and makes it available, discoverable and monetizable instantly, on multiple devices.

Anvato unaired video

Drive Additional Revenue

Raw, unedited content can be quickly and efficiently be cut when needed in MCP’s cloud based editing system. Clips can then be assembled, supplemented with bumpers, bugs, and lower third graphics. Now, all this previously unaired content can live to see another day, helping build broadcaster’s brands while driving additional revenue with DAI built in.

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