Anvato at IBC 2016
IBC 2016, what an event! It was a very special event since it was the first one we attended after joining forces with the Google Cloud Platform team. Anvato attends the conference annually to meet with broadcast and media executives from over 50 countries, and to keep an eye on what’s happening in the broadcasting industry.
This year’s IBC has been among the most interesting and best attended in history. It comes as no surprise that attendance broke records again with more than 55,000 people attending. As always, there were some great product launches and upgrades, however the highlight of the event was marked by the great discussions, panels and presentations we participated in.
Alper Turgut’s talk “Best Practices in Digital OTT Advertising,” for example, highlighted a key trend apparent throughout the IBC show floor: Dynamic Server-side Ad Insertion. He explained how the growing need for viable, robust capabilities for monetization and personalization are driving programmers and broadcasters to look to Dynamic Ad Insertion (DAI) to help drive additional revenue streams. He discussed the differences between legacy client-side ad insertion (CSAI) and today’s server-side ad insertion (SSAI) technology. He went on to explain why CSAI isn’t a great option for live events or broadcasts:
“Client-side ad insertion isn’t well equipped to deal with a massively growing element of OTT services: the live event or broadcast. Live broadcasts are very challenging for CSAI because of the latency it introduces. Server-side ad insertion, by contrast, perfectly ‘stitches’ the ad and the video into a single piece of content, mimicking the television experience.”
Alper Turgut discussing “Best Practices in Digital OTT Advertising“
Anvato’s Baris Aksoy participated in IBC’s panel discussion “Customization of Content and Personalization of Experience in OTT.” Alongside Baris sat Aneesh Rajaram, GM of Opera, Pancrazio Auteri, CTO of ContentWise and Paolo Pescatore, Director of Multiplay and Media at CCS Insight as they discussed the importance of customized content and the correlation between custom content and revenue. Baris highlighted the fact that more broadcast and media companies are moving their workflows to the cloud in order to not only decrease complexity and cost with unified TV operations but to also provide viewers with more relevant content.
Baris Aksoy’s panel discussion “Customization of Content & Personalization of Experience in OTT”
“There’s a massive change happening now in the $150B worth of traditional TV landscape: TV production and distribution workflows are migrating to TV. This shift will decrease costs of traditional complex systems, and enables a truly personalized TV experience…Anvato has been leading this migration for years at prominent media broadcasters such as NBC, CBS, and others.”
Moving workflows to the cloud provides numerous benefits that were also hot topics discussed at this year’s IBC show – automating entire workflows, cloud encoding, access to machine intelligence, – just to name a few. Virtual reality and 360° video were also hot topics at this year’s IBC and are becoming more important in the broadcast/streaming industry. We also noticed more gadgets on display that look to make VR production more accessible, but we’re not quite there yet. There were many other interesting areas such as virtual production in front of green screens, 4K, HDR and 8K screens. Overall, this year’s IBC was a very special event for Anvato, and we can’t wait to see what next year’s IBC will bring.
– Daniel Bales, Marketing Manager, Google Cloud Platform