As of July 7, 2016, Anvato is acquired by Google.


Anvato provides its video software platform to media companies that pursue multi-screen live streaming, video publishing, live and video-on-demand distribution and monetization strategies. Anvato Dynamic Ad Insertion Technology enables its customers to maximize revenue by replacing TV ads with user-targeted dynamic ads on all screens.

Using Anvato’s player development kits for iOS, Android, desktop and connected devices, customers not only enjoy guaranteed monetization and playback on all screens, but also reduce development and maintenance cost.


Unlike proprietary hardware solutions, Anvato’s platform is 100% software that runs on off-the-shelf hardware, making it easy-to-update, modular, full-featured and open.  In particular, its live encoding and dynamic video ad insertion software is known for its reliability, availability and flawless quality.


Customer list includes NBC Universal, Fox Sports, Univision. Anvato products incorporate its proprietary intellectual property including Software-based Live Streaming, Live Ad Replacement, Scalable Video Encoding, Perceptual Signature™.


Anvato maintains a world-class R&D team, and it is the recipient of the Frost & Sullivan Global Innovation Award in Online Video. Anvato is headquartered in Mountain View, CA.