Launching and maintaining a live streaming service to demanding sports fanatics is no small undertaking. Incorporating advertising from local affiliates into the Fox Sports Go live platform was smart, innovative and unprecedented. From securing content rights and acquiring hundreds of linear signals, to live encoding with national and local ad stitching, to content delivery, geo-fencing and cross-platform authentication and device playback, the potential points of failure are too numerous to count – but have been hedged by the right technology partners.
By partnering with Anvato and Akamai, Fox Sports has a scalable and dependable infrastructure for years to come. As viewers demand a more sophisticated live sports experience on new devices, and online viewership numbers steadily increase, Fox Sports is confident that its live encoding and delivery infrastructure is adaptable to whatever tomorrow may bring.