Live Capture Editor Boosts Premium Inventory for Univision Local
CHALLENGE:Grow advertising revenue by rapidly publishing selected premium videos online and syndicating to partners. |
RESULTS WITH ANVATO:• Clip creation time reduced by 60-80%. |
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| Univision is a Spanish-language television network headquartered in New York. It has the largest number of Spanish-language television viewers in the United States, and is one of the top five US Television Networks with the highest growth. |  |
Business Requirements
As TV audience migrates online, Univision saw a tremendous opportunity to publish its broadcast content on its web properties and syndicate it to its growing list of distribution partners. This initiative called for a powerful media content platform; one that would allow faster video clip creation, publication and syndication. Univision’s business requirements were:
- Capture live broadcast from 18 local stations.
- Create “high-definition” clips remotely with full access from any station feed.
- Automate workflow to minimize time from content creation to publication to desktop and mobile devices.
Anvato Solution Key Components
Anvato Live Capture is a groundbreaking system that enables broadcasters to capture and edit TV Broadcast, publish it to their websites and syndicate to business partners near real time.
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Anvato HD Live Capture from local broadcast stations
Live Capture rack servers installed at local broadcast stations allow Univision to capture high definition video remotely, directly from live broadcast signals. Global Electronic Program Guides automatically populate video metadata such as clip title, description, airdate and close captions in multiple languages.
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HD Live Editing
Anvato Live Video Editor provides a professional video editing experience: intuitive, precise, and quick. It lets editors select a show, cut out unwanted or unlicensed content, insert logos and transitions, and adjust the audio. Editors can also easily set up ad slots for web-targeted video monetization. Anvato Live Video Editor includes productivity features, such as Closed Caption Navigation and enhanced Video Auto Segmenter. Auto-Segmenter uses our patented machine vision technology to intelligently split the video clip into logical sub-clips to detect ads or video chapters.
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Advanced Publication and Syndication to multiple outlets
Editors can then save edited clips to Anvato Media Content Platform for time-shifted delivery, or choose to stream them on the fly as a multi-bit rate adaptive stream to just about any web or mobile device.
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Solution Benefits
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Content creation productivity increases per editor, increasing video inventory and boosting ad revenue. |
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Automatic syndication to multiple outlets increases video distribution license. |
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Editorial cost is reduced by 50-60% due to Anvato Auto Segmenter and ability to edit live dramatically slashes editing time. |
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5 times faster time-to-market since all video editing can be done live and remote access allows multiple editors work simultaneously. |
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Increased employee satisfaction due to fast and effective workflow. |
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Increased audience loyalty especially for sports and time-sensitive news. |
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“Delivering high quality short and long form video to U.S. Hispanics wherever and whenever they want, both through our own media properties and through syndication partners, is a core part of our strategy and product offering. Anvato not only provides us with the ability to effectively manage our large and fast growing library of assets, but also enables us to further grow our reach as well.” Kevin Conroy President, Univision Interactive |
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