Anvato Video Analytics

Anvato helps you not only look inside the video stream, but also capture user interactions to analyze how your viewers engage with the video wherever it is distributed. To help you maximize business value of your videos, we collect Key Performance Indicators (KPI's) such as:

• How long users watch your videos (Video Play Through)
• Which segments of the video are replayed
• Which ads are viewed and clicked
• How the users interacted with the videos - started, stopped, skipped segments, etc.
• How your video is syndicated across the Internet
• How profitable each video is.

These KPI's are provided through an easy to use analytics dashboard so that you can make intelligent business decisions to maximize user engagement and advertising revenue.

How does it work?

There are two ways to collect video analytics.

• If you use Anvato's video player, no extra steps are needed - you automatically get the analytics information.
• If you have your own player, simply use our analytics plug-in to collect the user engagement statistics.

Anvato offers powerful analysis through a web-based console. Our goal is to help you maximize value throughout the lifecycle of your videos. You can gauge trends in video content views and audience engagement, analyze by syndication source, and measure advertising effectiveness and revenue contribution.